Introduction
The product
Baningo Cards is a web-based SaaS digital business cards solution, tailored for businesses and teams. It offers an platform to create, customise, and share digital business cards.
The project
The recent implementation of the billing page enabled users to subscribe independently, resulting in a notable increase in subscriptions. However, a comprehensive analysis uncovered usability issues within the billing process. Given the significance of paying customers to the company's success, addressing these issues became a top priority.
Time frame
June 2023
My role
UX / UI Designer
Team
PO, CTO & 3 developers
“Why can’t I upgrade the plan? Oh, I need to fill this in first.”
User monitoring insight
Users often left the product on this page never coming back.
Analysis insight
Order of actions is not represented by the layout.
Product Improvements
Overall page redesign
Before
The design of the page made the task of editing profiles cumbersome and inefficient, especially for admin users editing multiple profiles.
After
Displayed and clustered element data offer a comprehensive overview.
Simplified data input enhances efficiency.
The mobile preview provides real-time feedback in the most commonly used format.
The new page appearance ensures a clear distinction from the “Design and link” page.
Plan upgrade flow
Before
Refined copy concisely explains the distinction between personal and company elements.
Subscription states
Before
Incomplete consideration of subscription states resulted in insufficient information and poor user guidance.
After
Thorough analysis of the billing flow, considering all potential scenarios, enables the creation of a comprehensive subscription status indicator.
Concise copy and additional information inform users about their subscription status.
Clearly indicated actions assist users in navigating specific situations.
Outcome
70% increase in customer subscription rate
Qualitative assessment
Product monitoring and additional user tests revealed smoother user interactions, reduced confusion, minimized errors, and quicker task completion times. These qualitative insights underscore the project's success in delivering a more intuitive and efficient user experience.
Reflection on progress
Alongside these positive results, the process of implementing fast-track improvements also provided additional insights into user interactions and some underlying issues, informing potential comprehensive improvements to the product.
Ready to dive deeper?
I'm looking forward to discuss insights, challenges, and opportunities in more detail.
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Words of endorsment
“Žiga is a highly motivated and initiative-taking individual, displaying a high level of dedication to his work, making him a great asset to the company. More specifically, Žiga's contributions to product design noticeably influenced the increase in organic subscriptions, showcasing his ability to identify and propose improvements to key areas.”
Maximilian Nedeljik
CEO & Co-Founder @ Baningo GmbH
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